A Content Analysis of Vaping Advertisements On Twitter, November 2023

DWQA QuestionsCategory: QuestionsA Content Analysis of Vaping Advertisements On Twitter, November 2023
Katrina Gritton asked 6 months ago

Switch to smoke free and save money. Clinical follow policy to protect children from tobacco, nicotine, and https://www.vapehappiness.com/watermelon-ice-bar-salt-by-dinner-lady tobacco smoke. We observed just a few advertising techniques, comparable to cartoons and sexual or “manly” references, https://www.vapemyself.com/cubano-silver-–-saltnic-labs-–-vgod-–-30ml which have been traditionally utilized in tobacco promoting. This research highlights the presence of vaping-associated commercials on Twitter and recognized only a few tweets that advertised vaping as a cessation assist.

The affect of value and tobacco control insurance policies on the demand for digital nicotine supply methods. Based on this preliminary examination, all tweets were then coded for the following themes: 1) using coupons, https://www.vapehappiness.com/mango-ice-dripp-short-fill-100ml price discounts, http://https%3a%2f%25evolv.e.l.U.Pc@haedongacademy.org free giveaways, or https://www.vapemyself.com/aspire-guroo-replacement-coils-3pcs contests, 2) mentions of e-juice flavors, 3) mentions or displays of picture(s) of colorful vape pen(s), or 4) mentions of using vape merchandise as a strategy to quit smoking or as a healthy various to smoking. The four handles chosen characterize 1) an organization that markets vaporizers (and used vaping terminology slightly than “e-cigarettes” in their profile), https://www.vapehappiness.com/uwell-blocks-squonk-kit (http://Www.vapehappiness.com) 2) an organization that markets a novel e-cigar, 3) a company that markets e-liquid solely, and 4) a company that markets a vape pen known for vaping marijuana.

Of the 542 tweets promoting vape pens, 175 (32%) contained a picture of the pen. The first goal of our examine was to describe the characteristics of vaping-associated advertisements on Twitter, a preferred social media site with a largely young adult following; 32% of Twitter customers are aged 18 to 29 years (10). A examine on the marketing of e-cigarettes on Twitter demonstrated that tweets about e-cigarettes were typically optimistic and https://www.vapehappiness.com/vaporesso-xros-2-replacement-pod-2-pack that marketing of those products on Twitter is common (11).

We construct on that research by expanding our evaluation to all vaping-associated advertisements and characterizing the sorts of people that comply with novel vape-product marketers on Twitter. We collected information on 403,079 English-language tweets that appeared during November 2014 and contained vaping-related key phrases. We utilized in our analysis all key phrases that have been estimated to have no less than 1,000 tweets in the previous 30 days (Field).

30) depicted a person utilizing the product to vape. Of these, a random pattern of 5,000 was drawn by using SAS proc surveyselect (SAS Institute, Inc) to be examined through content evaluation. Hookah-related Twitter chatter: a content analysis. Third, a complete examination of the content material contained within the external hyperlinks would have added to the general understanding of how vaping is being advertised on-line, however that level of analysis was outdoors the scope of our examine.

The Twitter account for the marijuana vaping product had a high share of black and Hispanic followers. First, because the study was exploratory, it examined solely a small pattern of vaping-related tweets during 1 month; a larger pattern of tweets over a longer time frame might have altered our findings.